Web Site Professionalism? What Is It?
 by: Radhika Venkata

Your web site should be-

• visitor friendly to navigate

• search engine friendly for the crawlers

• Automated with ecommerce and subscription forms...

Your visitor should get the feeling that you know your 'stuff'.

Here are few tips to show your web site professionalism:

1. Uniform Layout and colors:

When you see Arial font on one page, Verdana on another or some other on different page and top menu navigation on one page and sidebar navigation on another... How do you feel about the site? Immediately what strikes your mind is 'Newbie webmaster'. Keep a consistent lay out through out the web site. You can use SSI(server side inclusion) to update the whole site with in seconds. www.webmasters-central.com/wd/ssi-content.shtml

2. Links:

Check links for 404 page not found errors. When your visitor clicks on order link and found 'page not found error' and come again after two days to see the same error... Means you noway care about your web site.

3. Start Your own opt-in list:

Ezine or a free course opt-in lists gives you good credibility. You can also have mailing lists for updates of your products.

www.scripts4webmasters.com/arpproadv/index.shtml

www.autoresponseplus.com

4. Customer support:

Offer good customer support. No matter what type it will be... Live support or email support or phone etc. State clearly the options that your visitor can contact you.

5. Write articles and publish on your web site:

This way you can attract the search engines and visitors. Your pages shows up in search engine results and not to mention the increase in your web site traffic.

6. Start Your own affiliate program:

You can do this by cgi scripts that install on your web server. When your affiliates keep your web site links on their web sites and your web site link popularity goes up and get good ranking in search engines.

7. State Your private policy:

State the terms of use of your product and web site, disclaimer, private policy regarding the visitor logs etc. This way you will be saved in most situations.