Articles by Glenn Murray

Writing Benefit-Driven Web Copy – 4 Steps to More Sales
 by: Glenn Murray

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?

Recently I wrote an article explaining how to identify the benefits you offer your customers (www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy. ... continue