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Articles by Kelly Paal

Basic Graphic Design
 by: Kelly Paal

Whether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don’t always share. Here’s a short list of elements of graphic design that you can use today. ... continue

Elements of Graphic Design for Your Website
 by: Kelly Paal

We’ve all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that’s expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don’t like what they’re doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you’re probably asking well what does this really mean for web design. ... continue

Graphic Design Using Color
 by: Kelly Paal

Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. ... continue

Optimize your Photos for the Web
 by: Kelly Paal

It doesn’t matter if your emailing photos of your grandson or putting images of your latest product on your online store. Too many people don’t consider optimizing their photos for the web. We’ve all been on too many web pages where it seemed that the photos would never load, and sometimes they didn’t. So here are some steps to make sure that your photos show up on your site. ... continue

Simple Steps to a Great Banner Ad
 by: Kelly Paal

Everyone is using them now and if you’re planning on creating your own banner ad then there are some things that you should know. ... continue

Why Stock Photography is a Great Resource for Web Business
 by: Kelly Paal

A picture is worth a thousand words.

And it still is today. With the media changing everyday photography has changed along with it and as a result is still a valuable resource for web business. ... continue

 

About The Author

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

 

 

 

 

 

 

     
 

 

 

 

 

 
 

 

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