Articles by Philippa Gamse

Metrics Matter!
 by: Philippa Gamse

Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she was selling several e-books every day and generating "some calls". When I asked if she was reviewing her traffic analysis, she said "No, why should we - it's clearly working - we can tell that from the sales". I didn't ask if she knew how her sales and calls compared to the actual visitor numbers for the site - I suspected that she'd have been shocked to learn how many more opportunities she was losing. ... continue